From pages to threads: designing the future of online experiences

A 45 minute Case Study by:

Benjamin Keyser


About this Case Study

The message thread could increasingly replace the not-so-interactive web for everything from saying hello to your friend to finding and buying a house. ML, bots and AI will feed this transformation from pages to threads, but they’re only a facilitator to a larger sea change that’s happening related to how people want to manage their time, attention and decision making processes. Messaging design and technology is just at the beginning of this shift.

About the Speaker

Benjamin is a User Experience leader with an emphasis on product design and product management. Having started his career as a content strategist and writer working in companies such as IBM, Razorfish and Apple, Benjamin evolved into a product designer with an emphasis on messaging platform design, launching global messaging products and services in the UK, Argentina, Peru and Colombia. Most recently, Benjamin led the redesign of the Ubuntu mobile and desktop platforms, Scope services and payment platforms as Head of Apps and Platform.