16 - 17th June 2016
etc.venues St Paul's, London, UK

The design sprint without the bullsh**

Nick Sherrard Market Gravity

Session type: Case Study
Session duration: 45 minutes

About this Case Study

With the launch of 'Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days' attention has been drawn to how to build and test ideas more rapidly than ever before.

The intent is a good one.

We all need to turn new possibilities into new opportunities (that we understand and can capitalise on) faster than ever before.

But let's not pretend that there is not a whole lot of cliche and nonsense in the buzz around the design sprint. The gap between the theory and the practice is broad.

In this session we'll go through the stories from the frontline as teams in real businesses have applied different methodologies for the design sprint - and plot a course for how other teams can choose the tools that are right for them.

Case studies we will look at include running design sprints:

  • to take on age-old problems in a life and pension business
  • to rediscover the core of a proposition on a major new venture within a bank
  • to experiment with new tools within a digital agency
  • alongside introducing agile tools for the first time to a group of classical musicians

Our goal for the session is a simple one. To show how anyone can run a design sprint - and run it without the bullsh** too.

About the Speaker

Nick Sherrard is one of the few people to have lead innovation programmes with major corporations like National Australia Group and Standard Life, but also to have founded an incubator for music technology and worked in a circus. Working out of Market Gravity's Edinburgh office, he leads engagements with major clients taking projects from post-it notes to launch, and running a programme of experiments focusing on unlocking teams to work in more effective, imaginative and genuinely collaborative ways.