16 - 17th June 2016
etc.venues St Paul's, London, UK

Agile content design

Christine Cawthorne Crocstar Media Ltd

Session type: Case Study
Session duration: 45 minutes

Slides from session

The slides used for this session are available to download from here.

About this Case Study

Creating content as part of the agile process works really well. From making user stories and acceptance criteria, to writing a 'minimum viable page' and testing assumptions about how much content you need, the agile process can be adapted to fit the content design process.

In this case study session, I will take you through how I created content in an agile way during the build of the MOMO app (which is aimed at young people in care). I worked with the development team and product owner to define the tone of voice and produce content in a way that would fit the development sprints. Naturally there were plenty of learning moments along the way.

You'll learn how content design fits neatly into sprints, how user stories and acceptance criteria tell you everything you need to know about the content and how you can do it in your projects.

About the Speaker

Christine is a content strategist and digital copywriter at Crocstar. She has a background in journalism at the BBC and worked as a homepage editor for Yahoo, AOL and BT. In 2008 she translated this experience into writing content and managing social media accounts for brands in her company, Crocstar.

Clients include Relate, Pizza Hut, Nokia, Boots and many smaller companies. Christine has also trained hundreds of people in government departments and agencies about user needs and how to write for the web as part of the GOV.UK project.

She combines her passion for stories with a keen interest in how people actually use and consume content digitally.