16 - 17th June 2016
etc.venues St Paul's, London, UK


Andrea Provaglio Independent agile organisational coach

Session type: Tutorial
Session duration: 45 minutes

Slides from session

The slides used for this session are available to download from here.

About this Tutorial

In agile we like to deliver valuable software to our customers on a regular basis. However, while it's pretty clear what 'software' means, we cannot really say the same about 'valuable'. The definition of value in a project is frequently fuzzy and confused.

Even within the same project, asking different stakeholders what value means to them produces different answers; and the same stakeholder will likely provide different definitions of value, depending on their perception and role in the project.

Most stakeholders will naturally associate value with money, sometimes through surprisingly creative correlations; but there are other dimensions, equally valid, like strategic positioning, company image, innovation and learning and so forth.

Understanding the multidimensional nature of value becomes therefore critical to drive the project to success.

However, the traditional approach to defining value stems either from a financial mindset or from an engineering one, and both may turn out to be incomplete or inadequate to address the complexity of the agile projects we face and of the ecosystem in which they exist.

In this session we'll address what value means in agile for different stakeholders; how to map and categorise the stakeholders; how to describe value in different dimensions and how to track it; how to bring system awareness to your project's definition of value. We'll also see what happens when we don't do that.

Intended audience:

Product owners, product/project managers, executives


An understanding of what value means beyond monetary value and some practices to manage it from a systemic perspective.

About the Speaker

Andrea helps IT organisations to implement better ways of doing business and coaches leaders, managers and teams that want to improve.

His main focus is on helping companies to transition to organisational and cultural models that are better suited to the kind of knowledge work that's so typical of software development - which includes agile and lean.

In over 20 years of professional experience, he has had clients in 3 different continents and worked with organisations ranging from the United Nations to small and dynamic IT companies.

He currently works in Europe. He's also worked in the USA on a O-1 visa for 'extraordinary abilities in sciences'.

He enjoys sharing what he knows by speaking at major international conferences.