16 - 17th June 2016
etc.venues St Paul's, London, UK

The lean canvas - using it for digital product development

Kam Zaman Reed Online

Session type: Case Study
Session duration: 45 minutes

About this Case Study

At times, our products reach a stage where the vision needs to be revived. With a constant changing market, and an evolving customer base, our products need to be able to solve customer problems so we can compete in this competitive landscape. Forming a product vision isn't always an easy task, especially when you have diverse internal stakeholders, who interact with your customers at different stages and entry points. Crafting the vision often falls on the product owner's shoulders - and this, at times, isn't always a comfortable position for product owners to be in. In this session, I will explain how we adapted the lean product canvas to work for us, and talk you through how we used it to create a new vision and strategy for one of our products.

About the Speaker

Kam is an experienced scrum master/delivery manager, and has worked on IT and e-commerce projects that cover the entire project life cycle. He has built a wealth of experience working in many industries and has worked in both the public and private sectors.

Kam has set up and coached teams to use dual track scrum, scrum and kanban to help them deliver valuable products to their customers.